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The Top 10 Considerations for mobile marketing
The Top 10 Considerations for mobile marketing by Paul Berney, MD EMEA, Mobile Marketing Association. First a caveat, the following are not definitive golden rules but some sensible pointers, and for...
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Interviewing Paul Berney, our mobile advocate
What’s your golden rule? If people don’t understand what your product, service, solution or argument is, start by assuming that you have got the communication wrong and not that they are stupid! This...
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Customer insight is as vital as ever, says Paul Berney
Paul Berney, CMO of Mobile Marketing Association, says that understanding people is still the foundation of success in marketing, no matter what the channel – but that mobile is offering another route...
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Digital Demo(cracy)
This Tuesday in a low-lit room within Shoreditch House, our latest Digital Leadership Dinner played host to a captivating discussion where John Grant, author and co-founder of Ecoinomy, discussed...
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Marketing to Digital Natives by Paul Berney
Paul Berney, CMO of Mobile Marketing Association, argues that Digital Natives are not as young as we might think. He also considers a future where consumers will expect to do anything and everything...
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Bridging the mobile gap by Paul Berney
Paul Berney, CMO of Mobile Marketing Association, says that job of the mobile industry is to bridge the gap between time spent on mobiles and media spend. “How will you know if you have been...
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Paul Berney – help me understand you
Paul Berney, CMO of Mobile Marketing Association, says that the need to understand your audience and talk to them in their language and voice remains essential in every business. As I write this blog...
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Paul Berney – three little words
Paul Berney, CMO of Mobile Marketing Association, says that permission is going to be a huge part of marketing in future. I have argued here before that contextual relevance is the USP of mobile. The...
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